From June 30 to July 4, Azerbaijan’s business tourism potential was showcased at the “M&I Tbilisi 2024” forum, held in Tbilisi, Georgia.

Azerbaijan was represented at the event by the Azerbaijan Tourism Board and the Baku Convention Center. Throughout the forum, B2B meetings were conducted to introduce the existing infrastructure for hosting business events and to highlight the country’s overall tourism potential.

The "M&I" events serve as a networking platform for industry professionals by bringing together business and event agencies from across Europe throughout the year.